In this episode of the Ancient Coin Hour, Dean Kinzer and Josh Benevento engage in a deep conversation with Alex Masella about the intricacies of grading ancient coins. They explore the importance of grading in the ancient coin community, the challenges faced when transitioning from modern to ancient coins, and the significance of accurate attribution. Alex shares his journey into coin grading, the techniques he employs for conservation, and the role of photography in showcasing coins. The discussion also touches on counterfeit detection and the future of coin grading, including the integration of technology and AI. In this conversation, Alex Masella discusses his innovative approach to coin grading, focusing on customization, the challenges of grading bronze coins, and the importance of presentation over mere grading. He highlights the differences between his service and established companies like NGC, particularly in terms of customer service and authenticity guarantees. The discussion also touches on the future of PNC grading and its potential impact on the market.